Final Cut Pro X: Apple’s Failure

Dear Apple,

Today you released your much-anticipated, so-called “revolutionary” editing software, Final Cut Pro X. Being a FCP user since 2004, my expectations were high for this new release with all the hype that the software generated prior to its release. Even if FCP is a software I’ve opened pretty much every day for the past 2 555 days of my life, I thought it had many easily-fixable flaws, and the fact that much of these flaws have been present since version 4.5 made me think about switching to Adobe Premiere often. Being a hardcore Adobe After Effects user, it would have been a logical choice, but my knowledge and ease to work with FCP has kept me from doing the switch.

When I heard about all the new features of version X that were announced at NAB back in April, I was very excited. 64-bit engine, background rendering and much more were issues that needed to be adressed and you did. What you forgot to mention though, was that you would implement these new features at the detriment of already existing, essential ones. Yes, your magnetic timeline is amazing, the fact that everything we do is realtime is awesome, but in the end, those features only simplify my workflow, they don’t allow me to do things that were previously impossible.

But, removing the customizable interface, the OMF and XML import/export, the support for external monitors and the compatibility of third-party plug-ins did as much good to me as being hit by a speeding Audi R8 (geeky reference here). Those things that were so easy to do in the past are now non-existant, and for what reason ? They used to be there, don’t tell me you don’t have the technology to implement them in your “revolutionary” editing software… I’m seeing people say “these features will be available in upcoming updates of the software”. The problem is, I don’t care if these updates come out in a week or a month, I need them tomorrow morning to hand-in a project to serious clients who don’t give a damn about missing features in a software. Telling them “Look! I can apply effects in realtime now!” will not get them the OMFs they need, nor will it let me show them their project fullscreen on an external 37-inch LCD display, something I’ve been doing for the past 2 years.

Apple, you got absolutely murdered on Twitter today (take a look at the hashtag #finalcutprox or #FCP), by both amateur and top-name professional filmmakers. I hope you will have the respect to address them by releasing a statement or a press-release tomorrow and explain to the filmmaking community what kind of fiasco this new software is. What they need is not iMovie Pro, what they need is an upgraded version of an already working software. Sorry Apple, you had your chance and failed on this one.

FCP, we had some good times you and I, but now it’s time for us to continue on our own paths now:

For more info, take a look at these links:

http://www.premiumbeat.com/blog/final-cut-pro-x-the-missing-features/
http://www.digitalrebellion.com/blog/posts/final_cut_pro_x_frequently_asked_questions.html

6 responses to “Final Cut Pro X: Apple’s Failure

  1. Bravo, I congratulate you on the wise choice.Study the program, practice editing, and you will be a happy editor.

    I work with Both PPCS5 and FCP7, and PPCS5 has been the Bomp, while FCP7 ran on or new mac towwer with 8 cores and 16 gb ram hardly better than an old FCP suite running on our old dual G5 system with 2 Gbs of Ram.

    I was excited to hear that FCP X would harness more system power, however it seem that they started with I-movie as a model and built from there, rather than actually address Issues editors had with FCP .

    I hereby rename the program i-Final Cut.

    And remember, one could have a powerful CS5 system on tne MacPro Tower,, make sure to get the proper GPU.

  2. Good blog. Just to say, second monitor is possible. Go Window >> Show Viewer On Second Display :)

    • charlesburroughs

      Hey, thanks for the reply.

      I know the second monitor is possible, what doesn’t seem to be possible is the customization of the interface, and working with dual screen PLUS an external monitor, a setup that we’re working on here at the office everyday.

  3. June 21 2011 : RIP FCP series – Thanks Apple for adding to the list of professional software that has been ruined. SHAKE, COLOR, … look where your “group think” mentality has gotten you – will your OSX and iOS be next?

  4. Pingback: Why Apple Had to Choose | Rampant Innovation

  5. The downfall of a great company

    WE are witnessing the dumbing down of apple products and software. It has gone from the company that you pro guys loved (not a hardcore mac user excpet logic) to a company that is only worried about selling to the masses. People are worried that Logic is going to suffer the same fate.

    They better knock Logic out of the park and have a help of a macpro update in early 2012 otherwise some serious folks are going to start going else where.

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