Avatar

I thought the day would never come, but yes, James Cameron finally released the trailer for his eternal in-production movie, Avatar. For those of you who don’t know, this is the movie for which Cameron wrote the script in 1994, and scheduled the beginning of production for the end of 1997.

Well, 12 years later, I have to say, it was worth the wait. Cameron developed some new technologies for the movie, including a new motion-capture system and a new 3D camera. Though we cannot yet see how the 3D output will be, the motion capture shots in the trailer are just incredibly well done and rendered. The VFX in general are just out of this world, props to Digital Domain for that. The trailer is aesthetically flawless. But, there is a big but. Movies that spend that much time, money and effort on visual often end up having a crappy scenario. I hope Cameron proves me wrong.

Please check out this trailer in full HD on Apple’s website, it is worth every single kb you’re going to download.

Anyone heard of the “recession” ?

When I last checked the news, GM was a borderline-bankrupted company. They’ve fired thousands of employees, but they definitely have not cut their advertising budget, since they came up with this impressive ad, created by non-other than academy-award winners Digital Domain, arguably the most successful post-production house there is.

If by a miracle, GM gets out of its current financial state and can start making cars that answer the customers’ demands, they’re probably gonna sell a lot of cars with marketing like this. The song for the ad is a cover of “Major Tom” by one of my favorite bands, Shiny Toy Guns! They’re giving the song for free if you like it as much as I do. Here’s “Light Speed” for the Lincoln MKZ: