Still in my cheesy Earth Day perspective

An ad created by JWT in Paris for String Beauty 50+, a sunbathing lotion. Super clever idea !

Tired of the “green” buzz, but it’s Earth Day so…

Even if I care about the environment, I’m sick of hearing the words “green”, “eco-whatever”, “earth-friendly”‘ bla bla bla…
Global warming and every other environmental problems have become marketing strategies more than values to people. But, it’s Earth Day, and I felt like posting something related to that. I found this cool animation on Vimeo from Beeple. I had no clue who he was before, but he does have a cool website. The childish graphic-style and perfectly fluid animation really caught my attention.

Have a look, but don’t dare watch it in HD, because it uses more bandwidth, then more electricity, and that contributes to global warming ! You wouldn’t want to be blamed for the destruction of our planet, would you ?