GM finally making some sense

Ever since the huge financial difficulties started for GM, their marketing seemed to stay exactly the same, promoting the same crappy products. On top of that, they seemed to advertise twice as much as before, but for the same old cars that nobody buys anymore.
Finally, they seemed to have understood that by now, everyone is aware of their “bankruptcy” and that 99% of customers cannot be fooled anymore by the “we’re offering you the employee price on all GM models” marketing strategy. We all know that in the end, advertising is all about selling, no matter what, but this new spot from GM, called Reinvention, created by Deutsch in LA, feels honest and down to earth. The choice of image might not always be the most appropriate, but most of the ad is well shot, well edited, and the voice-over text is really good. No one knows if everything they plan on doing in the ad is entirely true, but if most is, GM could possibly get back on track in some years.

Anyone heard of the “recession” ?

When I last checked the news, GM was a borderline-bankrupted company. They’ve fired thousands of employees, but they definitely have not cut their advertising budget, since they came up with this impressive ad, created by non-other than academy-award winners Digital Domain, arguably the most successful post-production house there is.

If by a miracle, GM gets out of its current financial state and can start making cars that answer the customers’ demands, they’re probably gonna sell a lot of cars with marketing like this. The song for the ad is a cover of “Major Tom” by one of my favorite bands, Shiny Toy Guns! They’re giving the song for free if you like it as much as I do. Here’s “Light Speed” for the Lincoln MKZ: