While browsing on Motionographer today, I found this cool new spot that Taxi did for MSN.ca which was produced by Umeric, a studio I had never heard of before. Since Taxi has offices in Montreal, I thought Umeric was probably in Montreal too, and felt kind of ignorant not knowing a quality studio like this in the area. So I decided to visit their website (finally I realized their based in Sydney, Australia) just to find myself in awe for the next 20 minutes as I was browsing.
I love to see a studio who has a style far from corporate and still can manage to produce spots and idents that everyone can relate to just the same. Plus, since I’m a huge fan of mixing live-action footage with motion design stuff, their work just stands out to me. The MTV idents they produced last year look so good and differ from most of what you see from MTV.
Anyway, take a look at their website, their work is really something special and I think they just landed a spot in my favorite studios list, along the great Motion Theory and Austria’s Eat My Dear.
If there’s one thing I like in video production, it is definitely motion design mixed with beautiful live action. And, Motion Theory’s last spot, for Wieden+Kennedy, is exactly that.
The cinematography is incredibly well directed, and the graphics, even though not predominant, enhance the video greatly. And on top of that, the concept and story telling are super clever.
It was directed by Mathew Cullen and Jesus de Francisco, two all-star directors from MT, who directed legendary spots like Bud’s “Just a Game“, Nike’s “Presto” and Honda’s “All in One Place“.
I was craving for some work from Motion Theory, since they didn’t release anything really since the Prince spot, and I was well served !
Target has had very strong advertising campaigns in the last few years, and this promo for Prince’s new album still proves this fact. Venice Beach-based Motion Theory brings us another beautiful spot, mixing life-action with motion graphics, creating a spacy-glamorous world for Prince to perform in.
