When I last checked the news, GM was a borderline-bankrupted company. They’ve fired thousands of employees, but they definitely have not cut their advertising budget, since they came up with this impressive ad, created by non-other than academy-award winners Digital Domain, arguably the most successful post-production house there is.
If by a miracle, GM gets out of its current financial state and can start making cars that answer the customers’ demands, they’re probably gonna sell a lot of cars with marketing like this. The song for the ad is a cover of “Major Tom” by one of my favorite bands, Shiny Toy Guns! They’re giving the song for free if you like it as much as I do. Here’s “Light Speed” for the Lincoln MKZ: