I’m a bit late on this one, but I just noticed it and thought it deserved being mentionned…
Despite its difficult financial state, Air Canada managed to produce probably its best TV campaign up to now. Even though the spots were shot in Paris and Hong Kong, the ads were entirely conceived in Montreal. François Girard, the mind behind The Red Violin and Silk, was directing the campaign created by Marketel, while Fly Studio, one of Montreal’s finest post-production office, handled the visual effects.
The great soundtrack is also worth mentioning, since it adds an appropriate smooth feel to the ads. The song is El Vuelo by Hughes de Courson.
Here are the adds: