Kanye West just launched his new video for his single Amazing, featuring Young Jeezy, on BET last night. Though I’m not a huge fan of the video, I must say I respect Kanye so much for trying different stuff in his music videos. Every single hip-hop clip in the last 5 years (even more) has been about bling, boats, cars, hoes and money. Even though they’re mostly well-directed, it gets old pretty fast. Kanye brings us a video with good cinematography and stunning scenery. The editing also is slow-paced, compared to the one-cut-a-second formula in other videos. Take a look at his Welcome to Heartbreak video with Kid Cudi also to see how Kanye’s pushing the boundaries in terms of music videos.
Hype Williams directed this video. For those who don’t know Mr. Williams, he’s the guy behind probably 50% of the hip-hop R&B videos you’ve seen. His work includes California Love from Tupac and Dre, Kanye’s Gold Digger, Jay-Z’s Big Pimpin’, pretty much every Busta Rhymes video, and many more.
Bottom line, props to Kanye who doesn’t fear to try new things and seems to do what he likes, not caring about what people are thinking.