Asher Roth still riding the super-stardom highway with “Be By Myself”

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By far my best discovery in music so far in 2009 is rapper Asher Roth. He’s one of the very few white rappers since Eminem to achieve success like this. His debut album entitled Asleep in the Bread Aisle launched on April 20th and is now already number 5 on the Billboard 200 chart.
His music gives a really new perspective to today’s hip-hop, with laid-back beats and lyrics that don’t contain the words “million, nigga, maybach, bitches” every 2 sentences.
Asher launched yesterday his new video for his single Be By Myself. John Christopher Pina, who’s no stranger to hip-hop videos with a portfolio including Kanye’s Champion and Common’s The Game, directed this original video. The art direction is very cool with body-painted girls overlaying clips of Asher rapping. The colors are vibrant and really give a nice contrast on the all-white background.
While I’m throwing roses at Asher, take the time to check out his Myspace page and listen to his parody of Lil Wayne‘s A Milli song. It’s very engaged and gives a pretty good reality check to fortune-claiming rappers. And also, Asher gave an interview to Billboard recently. Worth checking out.

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