Eminem continues to create some buzz with “3 am”

Only two weeks after releasing his video for We Made You, in which he made fun of today’s pop celebrities, Em drops a new video that will surely have the media talk about him. The new video for 3 am features him in various situations with dead bodies around, him stealing pills and lots of other exaggerated, pre-conceived images of Slim Shady. We’re still waiting to see how many TV channels are going to censure that video ! Once again, 90% of people are going to take this too seriously, when Eminem was probably laughing while doing this video, thinking about how much this was gonna give him “free” exposure.
Syndrome directed the video. They’re well known for their American Boy video, with Estelle and Kanye West. The direction in 3 am is really noticeable. Em really looks like a psycho, and the sets are perfect for the scary mood of the video. In my opinion, this video’s direction was way better than many horror movies we see these days. Syndrome also did an awesome color-grading job, which really adds to the ambiance.
Slim Shady’s album, Relapse, is dropping May 19th. In the meanwhile, iTunes announced two other singles that will be released before the album: Beautiful, which is scheduled on May 12th, and Old Time’s Sake with Dr. Dre, which will be released tomorrow. This next single has already been leaked on the web.


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