One more masterpiece from Toyota, “Harmony”

toyota_prius
I recently posted an ad from a super well choreographed Toyota spot, but I think this time, Toyota outdid themselves. Saatchi & Saatchi in LA created an amazing concept for the new Prius, mixing live choreography with compositing. New Zealand’s The Sweet Shop handled production of this insanely well-crafted 30-second spot.
Pay attention to all the details. Every single graphic element in the ad is a mixture of dressed-up people: clouds, sun, etc.
Car ads, the just keep getting better and better !

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s