One more masterpiece from Toyota, “Harmony”

I recently posted an ad from a super well choreographed Toyota spot, but I think this time, Toyota outdid themselves. Saatchi & Saatchi in LA created an amazing concept for the new Prius, mixing live choreography with compositing. New Zealand’s The Sweet Shop handled production of this insanely well-crafted 30-second spot.
Pay attention to all the details. Every single graphic element in the ad is a mixture of dressed-up people: clouds, sun, etc.
Car ads, the just keep getting better and better !


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