Microsoft takes a break fighting with Apple for its new NZ campaign

Microsoft really stepped up its advertising game when Apple started crushing them with their “I’m a Mac, I’m a PC” campaign from TBWA. Y&R in New Zealand launched a series of print ads with the slogan “Fun up your home”. This is yet another step in Microsoft’s quest to get rid of its super corporate image, and getting a younger range of customers.
Chances are slim, but if you still haven’t seen “The Rookies” ads from Microsoft, check them out. The kids are just perfect natural-talents.


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