Monthly Archives: June 2009

The greatest TV show on Earth is back: Entourage Season 6

Since I don’t have HBO at home, it took some time for me to start watching Entourage. Unfortunately, once I watched the first episode I downloaded from torrents, my social life took a hard hit. I watched the 5 first seasons in less than 4 weeks I was so addicted. And then, there was a void to fill in my life… I wanted more Entourage ! I needed more of Ari’s horribly funny lines, I needed more of Drama‘s stupidity, I needed more of Lloyd‘s hilarious feminine behavior.

What a pleasing surprise when I went on Facebook yesterday and saw that the Entourage fan page posted a new trailer for season 6 and announcing the season’s premiere on Sunday, July 12th ! VICTORYYY !


Cars Cars Cars, more cars ads: Infiniti G37

Well yes, another post about a car ad, but damn this one is smoking hot ! TBWA and production studio Smuggler produced this visually close-to-perfect 30 second spot, entitled Own the Sky, for Infiniti’s G37 convertible. Adam Berg (same guy who did Philips’ Carousel short-film) did an amazing job directing this ad in my opinion, and not to forget award-winning studio, The Mill, who handled post-production with subtle, yet beautiful CGI effects. While you’re there, take a look at The Mill’s showreel for 2009, it is a masterpiece.

Autodesk show us why they own the post-production market

Worldwide leader of post-production applications, Autodesk, released its 2009 showreel, showcasing the best use of their products this year. Watching that, you quickly realize that pretty much you see on TV and in movies has been done on one of Autodesk’s many softwares.
The work in there is stunning. Take a look.

Is Myspace’s track record a preview of what Facebook can anticipate ?

After News Corp, owner of, announced today that they will lay off 400 workers (30% of their staff) of the popular networking website, I decided to lead my own little investigation about the Facebook/Myspace history, and I must say I found some very interesting facts.
First off, I didn’t even know that News Corp owned Myspace. By the way, News Corp is the major business that owns Fox, Fuel TV, National Geographic Channel and much more. They bought Myspace in July of 2005 (pretty much when the site was at its peak) for the “small” amount of 580 million dollars US. Way to go Tom and the Myspace team, as they say, always leave when you’re on top (with a ton of cash also)! And that’s what they did, and I think this was a super smart career decision, specially based on the fact that the web is still a domain that is in constant evolution and where trends tend to change every week.
On the other hand, I can’t say the same thing about Mark Zuckerberg, founder and owner of Facebook. Although Zuckerberg sold part of Facebook to different investors for hundreds of millions of dollars, he still, to this day, refuses to entirely sell his multi-million dollar website.
Well, let me tell you, the so-called Web 2.0 can be very surprising at times, and Facebook’s lifespan might not be as long as everyone thinks. That’s where Myspace’s announcement today becomes a huge argument. If you had asked anyone in July of 2005 where they thought Myspace would be today, June 19th 2009, most of them would have probably answered that Myspace would be hiring 400 new employees, not firing them. This is just one more proof that trends change incredibly fast in the web domain, and who knows what other, better, more-advanced networking website might pop-out any minute.
I already hear everyone saying “Yeah, but Facebook is still growing and gathering more members everyday”. True, I don’t argue with that. And that’s why I’m telling Mr. Zuckerberg, leave now while you’re on top (and with a ton of cash) !
On October 24th 2007, Microsoft acquired 1.6% of Facebook for 240 million dollars US, bringing the estimated value of the website to 15 billion. Lots of cash will you say… True, but here’s the thing. On May 26th 2009, Facebook announced it received a 200 million dollar investment from Digital Sky Technologies representing 1.96% of the company’s value, which brings it to 10 billion, a decrease of 33% in less than 2 years. Recession maybe ? I don’t think so. Take a look at these numbers.
In January 2008, Facebook announced it’s financial numbers, saying that they had a revenue of 150 million, and an EBITDA revenue of 50 million, with projected expenses of 200 million, which basically means that they’re in a 150 million dollar deficit.
The problems don’t end here. With the ever-growing number of new members every day, the number of servers to store the data is also growing. Some say they’re buying almost one NetApp per week, each costing around 2 million dollars. Plus, the electricity bill to run all this data is over 1 million dollars a month, and the bandwidth to support the site is costing over 500 000$ dollar a month. Put 750 employee-salaries on top of that, at around 10 million dollars a month. A quick math will show that Facebook is not a very profitable business right now, even with the 350 million or more that it has raised with previous deals.
If we look back at a stat I pointed earlier, if the current situation maintains and Facebook’s value decreases 33% every year-and-a-half, the company could easily be worth nickles in less than five years.
So after all that, Mr. Zuckerberg, please sell your company. I know it’s hard, but every parent has to let his child leave the house someday, and it’s better to let it leave when it’s young, healthy and hot than when it’s old, dying and ugly. It would sadden me to hear in a couple of years that one guy, once worth billions of dollars, sold his website for 50 000$ and now has a movie being made on his zero-to-hero-to-zero life story.

AICP opening titles

Imaginary Forces just released the opening title sequence for the AICP show beginning on July 22nd. The use of 3D tracking in there is just perfect, and the typography used really fits the smooth and slow emotion that it translates. Grant Lau directed this beautiful piece, and I must say I’m very impressed, because I haven’t really been a fan of his work in the past, but he really outdid himself for this one. Props !

Scorsese stepping out of his element with Shutter Island

Tony Scott has Denzel Washington, Spielberg has Hanks, and now it seems like Scorsese took possession of Leonardo DiCaprio. Shutter Island will be the fourth film in 7 years where Dicaprio and Scorsese team up. I must say I’m very excited to see this one, because Scorsese has been labeled has a gangster-movie director in the last years, with titles like Goodfellas, Casino and The Departed. Shutter Island looks more like a psychological thriller/suspense and seems like it will involve far less characters than his previous movies.
The movie is an adaptation Dennis Lehane’s book, who is the author of Mystic River and Gone Baby Gone.
DiCaprio’s play looks amazing as usual, and I must say I’m a big Sir Bin Kingsley fan, so I can’t wait to see this one !

Palm Pre launches with choreography of 1000 kids

After the Samsung Instinct and the Blackberry Storm, now comes the next attempt to take down the iPhone. Palm launched the Palm Pre, another touchscreen cellphone that will most likely fail in trying to beat the iPhone’s sales. But (there’s a but !), product-quality aside, Palm definitely brought their marketing game to table and put together Flow, the first TV ad for the Pre.
The people at Modernista created this masterpiece, directed by aesthetic-master Tarsem Singh, and produced by m ss ng p eces. Shooting took place in China, where more than 1000 chinese kids, choreographed by Sun Yupeng, mostly known for working on the opening ceremony of the Beijing Olympics, performed for the cameras.
The result of all this is striking. The choreography creates a zen feeling, mixed with the beautiful scenery of the landscape.
The music is “Lower your eyelids to die with the sun” by M83, which is a song featured in the already classic snowboard movie That’s it That’s all.
There is a blog post and some pictures of the shooting on Modernista’s blog that are worth taking a look.