Target once again, with the Black Eyed Peas

target_bep
I can’t believe I still can’t find this in full quality anywhere on the web. I was just watching So You Think You Can Dance when this new Target ad started, and I was instantly hooked. It’s a commercial to promote the sale of the Black Eyed Peas‘ new album, The E.N.D.

The art direction is so good and the rhythm and pacing of the editing is great. There are some super clever tricks also with Will.i.am’s hat with the target logo and much more. I have no clue who did the ad, but I guess it’s either Wieden+Kennedy or BBDO since they are the two agencies managing the advertising for Target in the U.S. I’ll try to find a better version of the ad, but for now, here’s the only place you’ll see it: Target

UPDATE: Here’s a quality version at last !!

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