Motion Theory will always amaze me: Tanqueray – Resist Simple

tanqueray_resist
If there’s one thing I like in video production, it is definitely motion design mixed with beautiful live action. And, Motion Theory’s last spot, for Wieden+Kennedy, is exactly that.
The cinematography is incredibly well directed, and the graphics, even though not predominant, enhance the video greatly. And on top of that, the concept and story telling are super clever.
It was directed by Mathew Cullen and Jesus de Francisco, two all-star directors from MT, who directed legendary spots like Bud’s “Just a Game“, Nike’s “Presto” and Honda’s “All in One Place“.
I was craving for some work from Motion Theory, since they didn’t release anything really since the Prince spot, and I was well served !

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