Blackberry needs to stop following trends and create some.

First they released the Storm, promoting it as a “new” touch screen phone, a year after Apple released the iPhone. Now, they’re promoting themselves with U2, in an ad that is practically identical to what Logan did for iTunes and Coldplay. Come on Blackberry, you have the budget to create innovative campaigns and hire the world’s best agencies, ten of them if you want to. Why do you use your biggest competitor as your main source of inspiration ? I just don’t get it.
The ad is beautiful though, I don’t take it away from them or Partizan, the production company. It just feels like total deja vu to me.

Blackberry Loves U2

Apple Sonic


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