Blackberry needs to stop following trends and create some.

blackberry_u2
First they released the Storm, promoting it as a “new” touch screen phone, a year after Apple released the iPhone. Now, they’re promoting themselves with U2, in an ad that is practically identical to what Logan did for iTunes and Coldplay. Come on Blackberry, you have the budget to create innovative campaigns and hire the world’s best agencies, ten of them if you want to. Why do you use your biggest competitor as your main source of inspiration ? I just don’t get it.
The ad is beautiful though, I don’t take it away from them or Partizan, the production company. It just feels like total deja vu to me.

Blackberry Loves U2

Apple Sonic

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s