Monthly Archives: August 2009

Stats that’ll change the way you (maybe) think about social media


Carl Rousseau from CabTV showed me this video about social media the other day. I thought I knew a lot about all of this, but this video has stats that’ll blow your mind. Good video to show your parents if they still don’t have a clue what YouTube is.


New reel from Polypixel

Sweet new reel from Polypixel, a Moscow-based studio (might be a single person also though, I’m not quite sure). I really love the entire reel. The vivid colors and shiny rendering really put a smile on my face while I was watching that. All the motion is super fluid and blends perfectly together. Props !



I thought the day would never come, but yes, James Cameron finally released the trailer for his eternal in-production movie, Avatar. For those of you who don’t know, this is the movie for which Cameron wrote the script in 1994, and scheduled the beginning of production for the end of 1997.

Well, 12 years later, I have to say, it was worth the wait. Cameron developed some new technologies for the movie, including a new motion-capture system and a new 3D camera. Though we cannot yet see how the 3D output will be, the motion capture shots in the trailer are just incredibly well done and rendered. The VFX in general are just out of this world, props to Digital Domain for that. The trailer is aesthetically flawless. But, there is a big but. Movies that spend that much time, money and effort on visual often end up having a crappy scenario. I hope Cameron proves me wrong.

Please check out this trailer in full HD on Apple’s website, it is worth every single kb you’re going to download.

Paris !

Some guy named Clem made a really interesting video about Paris. What impresses me the most is the fact that, in the HD and 35mm adapters era, this guy was able to produce this video with the good old DVX100b and a few tricks in Magic Bullet to color grade in post. The editing and soundtrack are also really worth mentioning.
Félicitations !

Absolut Anthem

It’s been awhile since I’ve posted here. Vegas and California really disconnected me from the outside world for 10 days, and now we’re insanely busy at the office. How happy was I though when I just started looking around to find something to share and found this aesthetic masterpiece from Rupert Sanders.
The concept is original and fresh, and really is connected to vodka in a subtle yet brilliant way. All the ingredients are depicted: cold, rye, boiling…
I raise my hat to this one-minute ad. Take the time to visit Rupert’s website, it is really cool. And also check out the making-of for the 6 different scenes.