Even after saying in 2003 that he would retire from the stage, Jay-Z is soon releasing his third album since he made that statement. Blueprint 3 is probably one of the most awaited album of the rap industry in the last 5 years. Rhapsody took advantage of this and created this super clever spot directed by Anthony Mandler. Of course, if you haven’t followed Jay-Z’s career much, it may not seem like anything special to you, so take a look at this.
While you’re there, check out his new video with Kanye West and the always lovely Rihanna, “Run this town“.