After directing its marketing towards Quebec City’s 400th anniversary last year, Place Laurier along with advertising agency LG2 renewed their campaign back in March, and now, with fall arriving faster than anyone hopes to, it was time for a change in the visual.
Colagene, Mydeadpony and Fly Studio were in charge of handling all the graphic and motion design for this seasonal update, and I must say everyone did an awesome job. The visual signature really differs from any shopping center’s advertisement I’ve ever seen. I couldn’t find any quality version of the TV ads, so you’ll have to go on InfoPresse‘s website to check out all that !
I’m already anxious to see the winter update !