Trail of Destruction


This Nike ad from Weiden+Kennedy really struck me with the intensity it transcends without any spoken words and little sound. Since I’ve started in video, I’ve become more and more difficult to impress with black & white, since in my opinion it is far easier to achieve a clean, contrasted professional look with it than color, but Emmanuel Lubezki, the DP, really impressed me.

Not only is the picture quality terrific, but the framing and the use of slow motion are great and really expresses the feeling the director wanted to give to this ad (at least I think).


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