Monthly Archives: October 2009

A website that definitely needed to be created


I have to give props to Nick Campbell who, back at the beginning of the month, launched Make Cool Shit, a blog about the business-side of creative work. There are not many posts up yet, but what he’s put up so far can really help some people I know already. As I always said, the best artist with the worst marketing skills will never go as far as the average artist with a good business sense, and there are tons of examples to prove this. I know way too many talented people that have no clue how the real world works, and I find it sad. Maybe this website can change things a bit.

Good luck with it Mr. Campbell !


Looks interesting…


There was a time when I wouldn’t believe those kind of things. But now, with everything going on in the States, you just can’t completely ignore those kinds of things. Chris Smith‘s next documentary film, entitled Collapse, is about Michael Ruppert, an American journalist that has been predicting the current economic situation for a number of years now.

I’m anxious to see how it all unfolds, because some of what we see in the trailer seems absolutely overwhelming. I also have to point out how much I like the typography animation in the trailer. It fits perfectly with the trailer’s feel and the disintegration animation is so credible.

Yahoo’s new anthem


Visually reminiscent of the new “More people go with Visa” re-brand for the major credit card company, Yahoo launched, on September 28th, a new campaign putting the focus on their customers, with the slogan “It’s You”. I had heard about it, especially about the fact that they will be investing 100 million dollars in the campaign, but I had yet to come across a new TV spot for it.

While watching TV earlier, my attention got caught by a super aesthetic commercial, and I finally realized that this was one of the weapons for this multimillion campaign from Yahoo. I know this kind of ad (semi-abstract monologue with various footage over it) maybe is over-used lately, with McDonald’s and Visa really using them, but they are so good-looking that in the end, it’s hard to get fed up with them.

The Yahoo spot is beautifully shot and directed, and the images just fit perfectly with the narrator’s voice-over. Plus, the fact that it’s like the total opposite of their previous “Do you Yahoo ?” campaign makes it that more interesting. I can’t wait to see what Ogilvy & Mather, their marketing agency, has in store for the rest of this campaign.

Slick new work from Canadian Studio Dialog


Calgary-based Studio Dialog released a new spot they produced for Freevi, and it’s sick. A mix for live action and CGI, Dialog really delivered in terms of compositing and animation. Props !


High expectations towards Nicolas Cage


When people ask me if I like Nicolas Cage, my answer is always no. Truthfully, what I should answer is: “I think he’s a very good actor who chooses terrible films to star in”. But, last week I watched again two of his films that I enjoy a lot, Lord of War and The Weather Man. So today, when I came across the trailer for Bad Lieutenant: Port of Call New Orleans, I could only have high expectations towards this movie AND Cage’s performance.

I hope I will not be dissapointed !

Royale launches Apl.De.Ap !


Apl.De.Ap from The Black Eyed Peas released his first solo single, entitled Take Me to the Philippines. Royale was hired to produce the video for this song, and they delivered ! The video was shot entirely on green screen, and from what I can see in the making-of, it was shot with the Red One.

The final result is quite amazing. Vibrant colors and some funky animation make this piece a visual delight. In addition to the stunning visuals, Jayson Whitmore did an extraordinary job of directing this so that it doesn’t end up being just nice images without any connection. Instead, the video flows well (notice the hand-to-waterfall shot) and is stringed together perfectly. Thumbs up to Royale !

Update about myself !


Feels like an eternity since the last time I spoke about what I’ve been doing at Nova. So here it is. It has been one crazy summer, and let me tell you that I paid my share of over-time for leaving 10 days to Vegas and LA in July.

Back in July I did two TV spots for some events in Quebec, which were the Wakest, a wakeboard competition, and Les Fêtes de la Nouvelle-France, which is a Renaissance festival to celebrate the early days of the creation of Quebec City. (The Wakest one may seem weird, because it was a 4:3 ad that was cropped to 16:9 for the website)



Then in August, we produced two TV shows that will soon air on V-tele, which is the rebranded TQS channel by Remstar. We did two event coverage shows for Gestev, which is an event management company known worldwide, especially for putting together the Red Bull Crashed Ice in QC. The two shows we did were for the Delerium, an urban BMX competition, and also for the Wakest which I spoke about earlier. There are two wrap-ups of the 30-minute TV shows on Nova’s website.

Then I DP’ed and edited a corporate video for Industrielle Alliance, the biggest Insurance company in Quebec. I was stoked about this one since we used the Letus35 adapter for the whole shoot, and the result came out great, even with little light. I’m even in one of the shots of the video !


I also DP’ed another corpo, this time for an English client, with JF Larouche agency for Myca, a pharmaceutical company. I was also in charge of the 3D animation for the whole thing.


Last but not least, we were also in charge of all the video projection for the Military Tattoo, which is a multimedia show presenting military music bands from all over the world, put together by Dufour Events. In short, we had to edit 25 wrap-ups of some mainstream movies, because the bands were all playing music from famous flicks. Then, we also had to do over 30 title animations for the various bands and themes of the show. And all this was projected on a circular screen, so you can imagine the composition problems it caused. If that wasn’t enough, we also filmed a soldier on a green screen doing every single salute from every possible side. Then, on stage, there were four 4′ X 8′ LED panels with maybe 10 feet between each of them, where the band members entered the stage. We then had to match the green screen footage on the LED panels with the real-life soldiers. And we also used that soldier to create an introduction, which I DP’ed, edited and co-directed with director Ghislain Turcotte, for the entire show. It was a lot of work, but it was also a lot of fun and it was so different from everything we usually do that I really enjoyed it, even after back-to-back 71-hour weeks !


Anyway, this is about it. Things slowed down at the beginning of September, which was a huge relief, but the rush is kind of coming back now, so I’ll have more work to show in the coming month.