In less than 6 weeks, Vancouver will be hosting the Winter Olympic Games, and the excitement he starting to be felt even here on the East Coast, 5000km away. Of course, every single brand is using this opportunity to advertise like crazies, and I must say that some ads are really good. Up to now, 2 of them really stood out for me. The first one is Nike’s “Force Fate” with a bunch of athletes like Jarome Iginla and Dion Phaneuf (who has not made the Canadian hockey team…? Are you kidding me ?). Except for the part of the wolves which I absolutely don’t understand, I felt like the ad really delivered it’s message and the script and cinematography was great.
The second one originated in 2002 for Salt Lake City, but I didn’t see it (or maybe didn’t notice it) back then. And unfortunately, after almost an hour of looking everywhere for it, I still can’t find the updated version I saw at the AMC theater. The ad is “He shoots, he scores” from Coca-Cola, produced by Spy Films (i think). This ad has such a fun and intense vibe, it really just makes you want to go out there and play hockey, and I’m not even a hockey player. Plus, the celtic soundtrack just gives me shivers it’s so good. If anyone knows the name of the song, please post it in the comments, and there is a guy on Yahoo Answers who is looking for it too. You can check out the old, extra crappy quality version of this ad below.
UPDATE: I have found a good quality version of the new ad on Youtube, thanks to Ads of the World for this !