This ad aired during the Golden Globes last week and it really caught my attention. It was accompanied by another all motion graphics ad from Target that I can’t find yet on the web, and if someone has a link to it, please post it in the comments !
This ad was directed by Eyeball in New York, a studio I didn’t know about, and I must say it was a very interesting find. This studio does a terrific job at mixing live action, motion graphics and character animation in their work, which is what I like, versatility. The Target ad shows the dancers from the group MOMIX in a kind of origami-style universe with the red and white colors from the Target identity.