It’s been the general idea in advertising in the last years to promote safe-driving by showing shocking images of unsafe driving, D.U.I, etc. While I believe this is still a good method that makes people react and take a minute to think, Sussex Safer Roads produced a commercial that goes in the total opposite direction. The ad emphasizes more on the importance of life than consequences of unsafe driving. It is beautifully shot, well directed and really delivers the message.
I have yet to find any info on the director, agency and production company of all this, so if anyone knows anything about it, please drop it in the comments.