Monthly Archives: March 2010

Robin Hood looks totally sick !

I wanted for the second trailer to come out before I made my mind about the upcoming Robin Hood movie from Ridley Scott, but now that it’s been released, I have to say it looks awesome. I love how the cinematography is mostly set during grey days. It just gives the movie a natural desaturated look, along with the color grading, that differentiates it from Prince of Thieves, which had a more fun and romantic vibe. Crowe’s performance looks good, as usual, and the production value seems out of this world.

Plus, Russell Crowe and Ridley Scott once again team-up for the 5th time (if I’m not mistaken), and they have yet to fail together. This movie just CAN’T suck. I have such high expectations, it will be the biggest let down if this is not an incredible movie. Please Ridley, don’t let me down !

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New website for Fly Studio

I don’t know how long it’s been up, but while browsing the web tonight, I stumbled upon Montreal-based Fly Studio‘s website which was given a complete redesign. While I must say I’m not a big fan of the navigation system they have going on, their new demo reel and recent work is really something to look at. They have a lot going on in there: 2D text animations, 3D anims, compositing, broadcast design, VFX, name it… The quality of their work really is up there with the big American/European studios. Props to a job well done !

Lexus Hybrids

The agency Team One created this beautifully choreographed (yeah I know, there’s a lot of CGI involved) advertisement for the Lexus Hybrid cars. Sometimes when agencies try to go too fancy in their ads, the message gets lost. But I think for this commercial, the visual is slick and the idea is well communicated to the consumers.

Anonymous Content was in charge of the production, while Brewster Parsons handled the VFX and compositing.

I raise my hate to Superfad and Sony

Well, I guess we all can stop making commercials, because Superfad just created the all-time best. I’m kidding of course, but seriously, is this for real ? Superfad produced this (insert the best adjective possible here) ad, which could really be called a short film, for the new Make.Believe campaign. The ad is divided in 3 segments, which are Birth of Color, Explosion of Color and Release of Color. Honestly, I just can’t find the words to describe what I just saw. This ad is visual perfection; the transitions, the abstract storytelling, the colors, the composition, the costumes, the make-up, the slow-mo cinematography… They are all just 100% immersive visuals that captivate your eyes and draw you in this masterpiece.

What is even cooler is the fact that Superfad directed this. Their style is usually more funky, graphic visuals. They really seem to have stepped out of their comfort zone, and they did a great job of it. I raise my hat to Superfad and Sony for this already historic advertisement.

Oscars 2010

Last night were held the 82nd Academy Awards, one of the TV events I anticipate the most every year. This year didn’t disappoint once again, especially because of Steve Martin and Alec Baldwin‘s performances as hosts. In my opinion, they were the funniest hosts ever on the Oscars. Prologue also delivered with all the show’s packaging, which was classy and pristine as usual.

No surprise as to who won Best Supporting Actor and Actress. I was surprised that Sandra Bullock won, but at the same time I’m really happy for her. This proves everyone who ever said that she couldn’t do anything else than romantic comedies wrong. I was about sure that Avatar would win Best Picture, even though I was rooting more for Up In The Air and The Hurt Locker, so I was kind of happy when Kathryn Bigelow‘s movie won.

What I still can’t believe though, is that James Cameron didn’t win Best Director. I didn’t like Avatar too much, so as I said, I’m happy that it didn’t win Best Picture, but it is completely absurd that the Academy doesn’t recognize the directing work behind this picture. It is the biggest production ever, and it was all orchestrated by Cameron himself, and it shows a far superior logistical and creative direction than any other movie produced this year. I hated the script, I thought the story was cheesy, but the movie itself is still a visual masterpiece and Cameron deserved the title. Shame on the Academy !

Target’s Liberty of London

Is it just me or is Target on another level of visual advertising right now ? In the 6-7 years I’ve watched publicity closely, I just can’t remember seeing one bad Target ad. They just all look amazing, and their latest one is no exception. For the launch of their partnership with fashion icon Liberty of London, they released a 30-second spot portraying people in bigger than nature environments.

This beautiful piece was created by Peterson Milla Hooks Advertising, a Minneapolis-based agency.

Gorillaz “Stylo”

Gorillaz are back with their signature cartoonish characters in their new video, Stylo. The 3D rendering for these characters is surprisingly good (I tend to find that music videos using CGI are often sketchy, probably because of the tight delays) and the best part of it all is that the video involves a car chase with none other than action-master Bruce Willis !

The video really has a nice vibe, is well directed, and Willis is super funny in his role. The “acting” by the CGI characters is also worth mentioning. The ending is kind of weak though, but the rest of it makes up for the end. Plus, the new 1080p resolution on YouTube makes the whole thing look stunning. No news about who the director is, but I’ll try to update this post as soon as I find out.