The Olympic vibe coming to an end

Wow, what an amazing two weeks. Rarely have I watched that much TV in the last 6-7 years. And of course, what a way to end this show ! One of the greatest hockey games ever, with an average TV audience of 16.6 million viewers in Canada, and 27.6 million viewers in the USA. Crosby, once again, proves he is the sport’s greatest athlete, with an epic overtime winning goal. But, what makes my stokeness level go sky high is the fact that we are now the country with the highest number of gold medals in the history of the Olympic Games, and that we achieved this on home soil. GO CANADA !

Enough about sports and back to what this blog is supposed to be. I finally found the Buick ad I was looking for since day one of the Games. It is called Behind the Beauty, and it was directed by Mathew Cullen at Motion Theory. Once again, MTh proves why they’re probably the Sydney Crosby of mograph and compositing. The visual is slick and the spot is gorgeous.

So once again, congrats to all (well, most of…) the advertisers for giving us quality commercials during the whole games and making these 2-minute breaks in the middle of the action of the gold medal game more than bearable.

Sydney’s golden moment

Buick Behind the Beauty


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