Drama at Newport Beach

Newport Beach’s annual film festival is back this year, and to promote the event, RPA agency in Santa Monica created two long-length commercials, which are entitled Drama and Romance, which were directed by Erich Joiner. While I’m really not a big fan of the Romance ad, I really enjoyed Drama. The progressive, unfolding concept is really well-thought, and the black and white photography, handled by Robert Richardson, serves the ad well.

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