Monthly Archives: May 2010

Let’s colour with Dulux

This ad is generating a lot of buzz on blogs and artsy websites everywhere. This beautiful concept from Euro RSCG, called Let’s colour, for Dulux paint manufacturer brought over 250 people from Brazil, London, India and France to paint their grey, concrete neighborhoods in bright colors, while Stink Digital and director Adam Berg (who is well-known for his Carousel ad for Philips) captured the whole thing in time-lapse mode to create a visually-stunning 60-second spot.

Dulux is also releasing a documentary on the whole process of this renewal of the neighborhoods, and the first part is already available on Youtube.

Be sure to check this one out, because I have a feeling that this ad will make history, along the likes of the Sony Bravia ads. Good job to Adam Berg who never ceases to amaze me.

AT&T keeps doing it right !

After starting off great with their birthday ad, AT&T just released a new ad for their new Rethink Possible campaign. The 30-second spot is the creation of BBDO NYC, and it was produced by Traktor, with MPC handling the visual effects (there’s actually an article on their website explaining how they did the VFX). The concept is simply brilliant, taking the by-the-book meaning of the word coverage and illustrating it with blankets falling all over landmarks in the US. BBDO nails it once again !

Advertising is calling

Every year, Ihaveanidea hosts a worldwide event called Portfolio Night, which is an evening where young designers come to meet creative directors from top agencies to introduce themselves and get a critique of their work. Tomorrow, May 20th, is the 8th edition of the event, and for the occasion, Ogilvy produced a brilliant promo video where a woman gives a speech using only slogans from world-reknown brands.

Robin Hood review

This was probably the movie I anticipated the most so far this summer (there was actually a tie between Hood and Inception), so it was a formality that I go and see it as soon as I could, which was yesterday. Things started off great, with epic battle sequences in which the cinematography and editing were just top notch.

But then, the deception kind of kicked in. The trailer suggested a really dark representation of Robin Hood, kind of like what Christopher Nolan did to Batman. Right at the start of the movie, the script sneaks in a couple of funny lines, which break that dark mood from the beginning. Don’t get me wrong though, pretty much everyone is good in the movie. Crowe‘s performance is solid as usual, and so is Cate Blanchett‘s, but the writers gave them some lines that were just too cheesy.

On the cinematography side, this movie just delivers what you would expect from a Ridley Scott movie. Epic shots, mixed with some crazy travelings that make your head wonder how can such a camera movement is even possible. The editing and sound have nothing to complain about either.

Bottom line, this is a movie you have to see on the big screen. It is a good movie, that fails at being great because of some flaws in the script.

Can’t wait to see Inception

Last week, the third trailer for Christopher Nolan’s upcoming Inception launched, and if the first two didn’t get you stoked out your head, then this should do the trick. The trailer looks stunning and DiCaprio’s performance looks amazing as usual. The kind of sci-fi concept looks refreshing without being too heavily geek. Plus, the entire cast is just an endless list of all-stars: Cillian Murphy, Ellen Page, Michael Kane, Marillon Cotillard…

To be honest, Christopher Nolan is still the only director today who I think has yet to make a bad movie, and this one looks like it will keep the streak alive. Contender for movie of the summer for sure !

One shot for Asher Roth

Asher Roth just released his new music video for the song Muddy Swim Trunks, shot by BBGun. The music video is a one shot of Asher cruising around in a super market. It was all shot on RED, and it does indeed look very good. The colors are vibrant and the image is sharp. The directing and choreography in general are pretty good, but there’s clearly a lack of climax for such a shot, and it makes the video kind of fall flat in the end.

AT&T’s Rethink Possible

I know it’s been out for a while, but I’m just starting to forget the beaches and jungles and getting back to digital media and advertising. So I understand that while I was gone, AT&T launched a new TV campaign with BBDO, produced by Anonymous Content. The ad features footage of people in an urban environment, flawlessly mixed with giant Crayola-style drawings moving around the city. It’s really a feel good ad with a Willy Wonka and the Chocolate Factory song to top it off. Great job from AT&T to get out of the cellphone mold.