AT&T’s Rethink Possible

I know it’s been out for a while, but I’m just starting to forget the beaches and jungles and getting back to digital media and advertising. So I understand that while I was gone, AT&T launched a new TV campaign with BBDO, produced by Anonymous Content. The ad features footage of people in an urban environment, flawlessly mixed with giant Crayola-style drawings moving around the city. It’s really a feel good ad with a Willy Wonka and the Chocolate Factory song to top it off. Great job from AT&T to get out of the cellphone mold.


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