AT&T keeps doing it right !

After starting off great with their birthday ad, AT&T just released a new ad for their new Rethink Possible campaign. The 30-second spot is the creation of BBDO NYC, and it was produced by Traktor, with MPC handling the visual effects (there’s actually an article on their website explaining how they did the VFX). The concept is simply brilliant, taking the by-the-book meaning of the word coverage and illustrating it with blankets falling all over landmarks in the US. BBDO nails it once again !

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