This ad is generating a lot of buzz on blogs and artsy websites everywhere. This beautiful concept from Euro RSCG, called Let’s colour, for Dulux paint manufacturer brought over 250 people from Brazil, London, India and France to paint their grey, concrete neighborhoods in bright colors, while Stink Digital and director Adam Berg (who is well-known for his Carousel ad for Philips) captured the whole thing in time-lapse mode to create a visually-stunning 60-second spot.
Dulux is also releasing a documentary on the whole process of this renewal of the neighborhoods, and the first part is already available on Youtube.
Be sure to check this one out, because I have a feeling that this ad will make history, along the likes of the Sony Bravia ads. Good job to Adam Berg who never ceases to amaze me.