The iPhone 4

Yesterday, Steve Jobs held a keynote at the WWDC, and what was expected from everyone was finally unveiled in Jobs’ presentation: the iPhone 4. Once again, Apple takes its already state of the art technology, and pushes it further. With multi-tasking, the device will become closer and closer to a portable computer. The iPhone 4 will also shoot 720p HD video, and the camera will now be 5 mega-pixels. There is also a built-in LED flash to take pictures in dark areas.

Other than that, the phone also comes with a front camera, which allows video calling, which Apple calls FaceTime. With the touch of a button, users will be able to switch from the front to the back camera, enabling callers to show what they see in real time then switch back to video calling. They’ve also implemented the Retina display, which is supposed to be the best display ever created for a phone.

They’ve also put a new A4 chip in the phone, which is super powerful and they’ve also made the battery larger to make it last longer, which is something iPhone users have been complaining about in the past.

But, there’s the design. I haven’t held it in my hand yet, so it’s hard to judge, but it looks less ergonomic than the 3G and 3Gs. We’ll have to see.

Still, this looks to be an incredible machine, and again, it was marketed masterfully. I don’t know how many people followed the keynote live, but they’ve already got a quarter-million views on YouTube for the iPhone 4 video, and counting ! Never will you see such buzz around an electronic device. Apple are the best marketing company of the 2000s, hands down.


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