Monthly Archives: August 2010

Singapore’s Breast Cancer Foundation

Found this on The Cool Hunter today. Great creative work by DDB and artist Andy Yang to deliver a controversial message in a fun and colorful way.

See the set here.

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Aronofsky’s upcoming Black Swan

I stumbled upon this trailer via Nino Leitner who tweeted it today. Darren Aronofsky, who directed what is probably my favorite movie still today, Requiem for a Dream, released the trailer of his upcoming feature film entitled Black Swan. The film features two immensely talented actors, Vincent Cassel and Natalie Portman, who have a pretty good track record in terms of quality movies. The trailer feels really different from what we’re used to see nowadays. The music is more ambient than grandiose and the editing is somewhat slow-paced in the beginning. I actually have to say that halfway through the trailer, it left me kind of indifferent. But once the faster rhythm kicks in, the stressful and tense feeling from an Aronofsky movie gets in your bones right away.

Really looking foward to see this one.

Between Bears

Justin Timberlake posted this short animated film, called Between Bears, on his blog today. This is Eran Hilleli’s graduation film for Bezalel Academy of Art and Design. The short presents various characters, made of basic shapes, going through transformations. The art direction is really unique and the soundtrack helps create a very absorbing mood.

This is great work that is even greater knowing that it’s not created by a team of 5 professionals at a world-reknown studio.

Art & Copy

I’ve been wanting to check out this documentary for a while now, so I decided to get it on the iTunes Store tonight. Rarely do you have the chance to watch or read in-depth interviews with the big players in the advertising business, but this movie gathers a lot of them and gets their honest opinion out of them. I especially liked George Lois’ bold statements and borderline-arrogant personality, which shows us that creative people don’t have to be pretentious hipster artists who think they’re too good for normal people to understand them, as we see way too often these days. Dan Wieden, Jeff Goodby, Mary Wells and Hal Riney are just a few of the top agency directors that give their insight on the ad business.

The movie explores some of the biggest and most successful campaigns, like I want my MTV, Got Milk ?, Apple’s Think Different, Nike’s Just Do It and a bunch of others that have shaped advertising’s young but exciting history. At times I felt like there was maybe too much glorification of the people interviewed, but let’s face it, they are the business’ greatest, so why not throw flowers at them !

If you have any interest in advertising and marketing, and I guess you do if you’re reading this blog, take 90 minutes of your time to watch this great piece of documentary film. It is well directed and the interviews are genuinely interesting. It’s worth your time.

Entourage sadly coming to an end

With season 7 currently going on in full force, HBO’s Entourage series is sadly coming to an end. Indeed, according to The Hollywood Reporter, next season will be the show’s last. Michael Lombardo, HBO’s programming president, said that they’re planning right now to do a short 8th season, composed of 6 episodes.

The series creator Doug Ellin is supposedly planning a feature-length film of Entourage, but no dates of production have been released so far. Let’s hope this will not end a great series like Entourage in a sour way, because movies made from TV shows have been known to be far from masterpieces in the past.

McDonald’s Spaceman Stu

McDonald’s teamed up with Leo Burnett and production studio Kompost to create a brand new 30-second spot for their now classic Happy Meal. The ad, as said on Kompost’s website, captivates “the imagination that lives inside of every child”. The art direction is brilliant, and the overall commercial (I could go ahead and call it a short film it’s so good) just gets out of the McDonald’s mold and catches your attention the moment the first frame comes into your screen.

A job well done from Kompost and Burnett.

Eminem’s Love The Way You Lie

Probably this year’s most anticipated video, Love The Way You Lie from Eminem and Rihanna, premiered last Thursday night on MTV. Along with being the #1 song on the charts right now, the song is creating a lot of buzz because of its controversial lyrics, treating about love/hate relationships and domestic violence. More than that, the fact that the two artists singing in this song have had their share of violent relationships (Em with ex-wife Kim and Rihanna with ex-boyfriend Chris Brown) is sure to cause some commotion.

Well, the video just put some more oil in the fire. It features actors Dominic Monaghan and Megan Fox portrayed in a very unstable relationship, with passionate love moments at some times, followed by intense violence scenes.

Veteran director Joseph Kahn did an incredible job at creating an intense video that gets to you and won’t leave you indifferent. The cinematography is pristine: the shots of Eminem performing in a field look amazing, with some fast-motion travelings and intense flares colliding with the lens. Not being a fan of Megan Fox (by that I of course mean her acting talents…), I have to admit that she and Monaghan are very believable in their mute roles. Rihanna is as usual a shinning star in every single shot she appears in, and the progression of her performance along with the revealing of the background in front of which she sings are just incredible. At first you would swear she is singing in front of lit candles, just to realize later that she’s actually in front of a burning house.

The video is already causing some controversy, with some people saying it is a great video that sends a message, from people who have had experiences with the subject treated, while others look at it as a glorification of violence. Either way, people are talking about this video, and that alone means that Team Eminem have scored big with this one.

Here are some videos from MTV news of Monaghan speaking about his experience shooting this video.