Alex Roman, the talent behind the great Third & Seventh CGI movie that created such a buzz a while ago, has been hired by Spy Films among their directors. He recently released his first commercial at Spy Films, for Silestone by Cosentino.
Well, as everyone expected, this is another full CGI piece, and once again, it is flawless. This ad would be a visual masterpiece even if it had been filmed on a live-action shoot. Now just imagine how amazing that makes this commercial once you realize it is all CGI. The elements, the lighting, the camera angles, the animation, the physics, the rendering, the editing… There is just nothing wrong with this piece.
I would be curious to see now that he’s part of such a huge organization, how much work he actually did himself. It wouldn’t surprise me if I learned it was 100% his work, but I’m wondering if he’s having help and being more on the director’s chair than on his previous work. Either way, Mr. Roman, you have my sincere admiration. Work like this erases the stereotypes that labels 3D people as technicians rather than artists.