I’m going to have to go ahead and steal Motionographer.com‘s title, and say that Psyop just dropped another instant classic with this spot. The studio has its fair share of masterpieces in their portfolio already, and it’s easy to praise their new work and forget the incalculable quality pieces they have released in the past, but I think this one will definitely stand on top of their selection.
When teaming up one of the world’s most creative agencies with the most successful animation studio and one of the biggest production house, expectations become sky high. Y&R agency in New York, with the help of Psyop and Smuggler, turned a living room in a grandiose motion picture universe, and succeeded in meeting those expectations.
The result of this strong collaboration is a visual masterpiece that is backed by an incredibly creative concept. The amazing idea behind it all is supported by near-perfect 3D animation and astounding sound design.
A commercial that will no doubt generate a lot of buzz, and award nominations.