While browsing on Toch Studio’s blog earlier, I stumbled upon this new ad campaign for Education First, a language-learning school network established worldwide. The campaign is named Live the Language, and it is accompanied by four 2-minute videos showcasing the student lifestyle in different cities, with different languages.
Honestly, for me, this is the best ad campaign for schools I’ve ever seen. It has a genuine happy feel that few schools have been able to achieve with their TV/web ads.
Directed by Gustav Johansson, the four videos portray the arrival of a foreign student in a new city: Paris, Barcelona, Beijing, London. To illustrate the language-learning side of the experience, the video features simple images or actions accompanied by nice typography showing the word in its native language.
The four ads are beautifully shot, and the casting is impeccable. For once, someone has been able to cast actors (the question is, are they even actors ??) that are genuinely good-looking and don’t look like a bunch of Milan supermodels or Jersey Shore douchebags.
The ads also succeeded in presenting the different cities in a very appealing way, without making a simple, cliche mixture of various landmarks shots. For example, putting the Sagrada Familia in the Barcelona video.
This is really a feel-good ad that would definitely make me think about applying to this program if I were still a student. Congratulations on a job well done.