Kanye West’s Monster

Yep, it was the WWDC yesterday, where Apple announced a bunch of cool stuff, including iOS5 and iCloud, but I know a lot less about it than the thousands of geeker-than-me people that have followed every second of this event, so no, I’m not going to talk about it, and you can go here to know everything that was announced: http://live.gizmodo.com/

After having it leaked earlier this year, Kanye West finally released the final version of the Monster video. After a disappointing, seizure-heavy video by Hype Williams for All of the Lights, Mr. West got veteran director Jake Nava to direct this controversial short for the very hard-hitting single that is Monster.

Of course, we couldn’t expect Kanye to release a bright, shiny, easy-to-watch video for a song like this one, and of course, he didn’t. Dark, morbid images hit the screen one after the other for 6 straight minutes, leaving you with this now almost usual “what the hell was that” feeling you have after looking at anything Kanye has done in the past 3 years. That aside, the video is very original, especially in its editing, where very long shots compose the editing process, something almost inexistant in today’s music videos.

While different in its content, the Monster video is visually very similar to the half-hour-long Runaway short film that Kanye launched a couple of weeks before the realease of My Beautiful Dark Twisted Fantasy. Vivid colors and vintage sets and costumes are the main elements of the art direction. Where Monster differs, it’s on the message side. While I haven’t truly figured it out yet, the visual from Monster shows Mr. West and fellow rappers surrounded by either in-distress or dead women lying around. While it may sound disgusting, it has a signature Kanye aesthetic that just can’t be over-looked. Kanye’s style, Jay-Z’s class, Rick Ross’s “ballin” and Nicki Minaj’s S&M sexiness/craziness come together beautifully to score yet another piece of art that will cause discussions, controversy and boycotts.

What I’m not sure about is the disclaimer at the beginning which reads: “The following content is in no way to be interpreted as misogynistic or negative towards any group of people. It is an art piece and it shall be taken as such.” It’s as if Kanye was scared by the people’s opinion, something he’s clearly not known for. Let’s hope this was the record label’s request…

I couldn’t find any Youtube or Vimeo version that didn’t get deleted in 5 minutes or less, so I can’t embed it in this post. There is a Twitvid version on Mashable that should highly quench your Kanye thirst for now: Mashable.com


One response to “Kanye West’s Monster

  1. Pingback: lacapitaleblogue.com | Kanye West’s Monster | CB-media – Blog

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