As bright and hilarious as my first throwback post was, this one is its complete polar opposite. This is by far one of the most graphic and disturbing prevention campaign ever released, and according to their stats, the strategy worked.
Montana has been plagued with Meth for quite some time now, and Tom Siebel, the movement’s founder, thought it would be a good starting point to launch the Meth Project campaign back in 2005. Through TV ads, billboards and more, the Meth Project focused on showing the devastating effects of this highly-addictive drug, from where was born their tagline Not Even Once.
For television commercials, the Meth Project brought an impressive arsenal of award-winning directors, composed of Darren Aronofsky (Black Swan, Requiem for a Dream), Tony Kaye (American History X), Wally Pfister (cinematographer for Dark Knight, Memento, Inception) and Alejandro González Iñárritu (Amores Perros, Biutiful, 21 Grams) to create these high-impact ads. The result are 19 gruesome, terrifying 30-second spots that must have been pretty hard to get through the censorship council.
I strongly encourage people to watch them all and learn about this destructive drug that is plaguing the United States.