A while back, I posted some old advertisements from the Montana Meth Project for one of my Throwback Tuesday posts. Last week, the Meth Project released 4 new spots for their new campaign, directed by Black Swan director Darren Aronofsky, who directed some of the previous spots for the anti-drug organism.
As were the previous commercials, the 4 new ads are completely horrifying. Aronofsky created a mysterious initial situation in each of the 4 spots, leading to a dramatic progression and climax, explicitly showing the effects that Meth can have on one’s mind or body. The campaign is raw and shocking, and clearly delivers the message it was meant to communicate.