Tag Archives: 2010

Top 5 everything of 2010

Once again, as hard as it is to believe, another year has almost already passed by and it seems like yesterday I was having dinner with the family at my uncle’s house for New Year’s day for this new decade. The more time passes by, the more it seems to fly away at the speed of light, and I’m again left wondering if this year will be the one where I’ll have time to do everything I’ve planned for the coming 365 days. Of course, it will not happen, but, before this year ends, I did manage to find some time to look back on 2010 and realize how good a year this has been. And, since the only things I’ve seen on social networks in the past days are Top 10s and Recaps, I decided I’d make my own Top 5. Ok, I’ve cheated on some categories, some are top 5 with honorable mentions, others may contain only 3 winners, but, you get the point.

This is of course my own personal opinion. No stats, no results, no expert analysis, just my own totally subjective, sometimes biased opinion. Let’s start it off.

BEST ALBUMS

1. Kanye West – My Beautiful Dark Twisted Fantasy
I said it recently, and I stand with my first impression, this is the album of the year, and critics (aka Rolling Stone Magazine) seem to agree. The creativity, the originality and the “I don’t care what you think of me” attitude that emanates from this album make it impossible to ignore. Mr. West has taken his music one step further and created a sound of his own, and for that, you get my gold medal Kanye.

2. Eminem – Recovery
Wouldn’t it have been for Kanye, first place would have gone to Mr. Mathers. Recovery is the return of the king, the road to redemption fulfilled for Eminem. It is his most mature album yet, and I think I’ll dare to say it also is his best album. It may not contain as many classics as The Eminem Show or The Marshall Mathers LP, but the overall ride on which Eminem takes you with his latest album is definitely something no Em fan has ever witnessed before. A must for any fan of hip-hop.

3. The Arcade Fire – The Suburbs
The Montreal band proved to the world that they are a force to be reckoned with this album. Their sound is unique, the lyrics are profound, and the overall experience that you go through while listening to The Suburbs is definitely something special that not many bands can match. For me, this is an instant classic, something that my iTunes play-count can start to fear.

4. Jònsi – Go
The Sigur Ros vocalist/guitarist released a solo album back in April, and I did not listen to it until earlier this month. To be honest, I’ve lonely listened to it twice, so I don’t feel like I know this album too well, but I couldn’t leave it off this list. This is musical ecstasy. Whether they make you joyful or nostalgic, Jonsi’s exotic melodies are sure to spark a lot of emotions inside you. It is hard to describe, so the best thing I can say is, buy it and let yourself be immersed by the sound of it, you will not regret it.

5. B.o.B. – The Adventures of Bobby Ray
Probably the hardest position to fill, because the list of contenders was endless, but B.o.B. had to have his place in my 2010 year. I listened to this album countless times during my trip to Costa Rica, and it just has a special feel every time I listen to it. Even if this is his first LP, B.o.B. shows an incredible maturity as an artist, mixing super catchy commercial pop songs with more dramatic, serious tracks on which the lyrics are certain to make some hip-hop veterans jealous. The artists collaborations are original (Hayley Williams, Rivers Cuomo…) and it is just a good, easy to listen album. Plus, Airplanes has to be one of the greatest hip-hop songs released in the past 5 years, so for all that, I raise my hat to B.o.B. who fills in the last position of my top 5 for albums.

Honorable mentions
Bonobo – Black Sands
Misteur Valaire – Golden Bombay
Travie McCoy – Lazarus

BEST MOVIES
Important notice: I have been a total failure as a 2010 movie-watcher. I’ve watched countless “classics” on my To-See list, but I’ve just not been into the new movies this year. I haven’t seen Social Network, Black Swan, Toy Story 3… So, this is of course my own best of, where I’m sure some of the movies I’ve just named would have had their place had I seen them.

1. Inception
How can this not be the best movie of the year ? It is a cinematic masterpiece, incredibly intelligent, well shot and brilliantly acted. Christopher Nolan raised the bar to another level with a very original story, brought to life by shining performances from DiCaprio and company. An instant classic in every genre, a movie that will be talked about for years.

2. The Killer Inside Me
Western movies are more and more noticeable nowadays since they are becoming more of a rare thing, but this one really slipt under my radar. I watched it just a few weeks ago, and I really enjoyed it. Casey Affleck is incredible, to the point he should easily be nominated for an Oscar. The mood of the movie is scary, tense, and the story really sucks you in. It is brutal, violent, sometimes disturbing, but always intriguing. A must-see, at least only to witness Affleck’s brilliance.

3. The Book of Eli
This movie did not get very good reviews, as do all of Denzel Washington’s films for the last 5 years. But I think critics were a bit harsh and have failed to see the strong points that this movie has to offer. It is visually flawless, every image is sure to make you wow at your screen. It might not be Denzel’s best performance, but you can’t say so for Gary Oldman’s. He just shines in his role as the bad guy and shows he’s one of the most versatile actors in Hollywood nowadays. Plus, the fight scenes, and especially the gun-fights are masterfully directed and now have a place in my personal best combat scenes in cinema history. Plus the ending is just incredibly surprising.

4. Ghost Writer
Roman Polanski’s latest film has a sort of Woody Allen feel, with endless dialogues and a fairly old style of editing, which make it stand out. The intrigue is good and the always entertaining Ewan McGregor is very good in the leading role. Not your typical Hollywood blockbuster, but it’s really worth a watch.

5. The Town
I rented this movie 4 hours before writing this blog post, as it was, surprisingly, on most 2010 best-of lists. You should have seen my level of skepticism before watching this film. I’m really not a Ben Affleck fan, but I decided to give it a chance. Surprise of the year for me. This is a very entertaining thriller, in which Affleck shows talent as both director and actor. The acting award in the film will definitely go to Jeremy Renner though, who is so believable in his role that you could think the producers found a guy from the projects to play in their movie. You won’t fall in love with the other characters, but they show some kind of depth, enough to make you enjoy this film, along with its good heist scenes.

MUSIC VIDEOS

1. Jay-Z – On to the Next One
One might wonder why this is taking the pole position, and it is for only one reason: It’s a music video. Hurricane and Runaway are closer to short films than music vids. Jay-Z’s video, directed by Sam Brown, portrays a funeral through multiple black and white, highly aesthetic images. It was the first music video released in 2010, and in my opinion, it is still the best. It is a shame it didn’t win any awards at the VMA, but let’s be honest, the VMAs are pretty much meaningless. Jay-Z proved once again his immense artistic talent by releasing a video of this caliber, and the 41-year-old rapper also proved he’s here to stay.

2. Kanye West – Runaway (extended edition)
Here it is, the video that will be at the top position of everybody’s list in 2010, and it deserves it. While to me this is a short film, it redefined what music videos are. It is artistic, different, colorful. It delivers powerful messages, and it is accompanied by one of the best soundtracks ever. As I said in my previous blog post, this is sure to make history with the likes of Thriller.

3. 30 Seconds to Mars – Hurricane
Another video that should be considered a short film, Hurricane will probably have its place in history also. While less visually appealing than Runaway, Hurricane is controversial, sexually offending, twisted, and beautiful. A video that the American public is not ready to see at all (and it got banned for that), and because of that, Jared Leto’s band deserves a lot of recognition. They dared, and succeeded in creating commotion.

4. Eminem – Love the way you lie
Eminem’s real comeback in the music video scene, because Not Afraid was definitely not it. This is also a controversial video that caused a heart stroke to America, because of its reference to domestic violence and dysfunctional relationships. Joseph Kahn used his enormous experience to direct a video that suits the song like few videos have been able to. The cinematography is amazing, Megan Fox and Dominic Monaghan are good in their main roles and the Eminem/Rihanna duo just fills the screen with presence and intensity. One of the best videos of the year on all aspects.

5. Linkin Park – The Catalyst
Joe Hahn has slowly made the transition from turntablist to director for Linkin Park, and this change shows how much talent the guy has. He was a great DJ (he still is in fact) and is now one of my favorite director in the music video domain. His creativity is unmatched, and everything he does just fits the Linkin Park style beautifully. The Catalyst is no exception. The imagery is innovative, the editing is on-point and the Linkin Park guys really give one hell of a performance. Great use of slow motion throughout.

Honorable mentions
Lady Gaga – Bad Romance
Linkin Park – Waiting for the End
B.o.B. – Airplanes

TV SHOWS

1. Breaking Bad – Season 3
Discovery of the year for me, TV-wise. A fresh, original concept with actors Bryan Cranston and Aaron Paul playing two of the most fascinating characters to ever appear on TV. Be warned, this, like many other series, is highly addictive. Sometimes humorous, sometimes dramatic, and seldom highly violent, this show will get you through the whole set of emotions, and will also kill your social life, second warning here !

2. Entourage – Season 7
The second-to-last season of the series aired this summer, and deceived no fan. Vince, E, Drama, Turtle, and especially Ari were back in full force, with new relationships, new insults and new adventures. The dialogues were once again a work of genius, and Vince’s breakdown was amazingly put together. The Cameos were entertaining and the complicity between the characters was once again something so entertaining to watch that every episode made you wish you had their lives. If you haven’t started to watch Entourage at all, I also envy your life, because you’re in for 7 seasons of never -before-seen laughter and entertainment. Start now !

3. Sportscentre – Morning Show on TSN
Probably the most unexpected winner of my entire top 2010 list, but I couldn’t pass by it. Jay Onrait and Dan O’toole are the best start of my day, 5 days a week, 52 weeks a year. They redefine sports news with their incredible sense of humour and amazing charisma. They don’t take themselves seriously at all, they’re spontaneous and it gives a whole other perspective to everyday sports news.

Honorable mentions
Mad Men

BEST ADVERTISEMENTS

1. Dulux – Let’s color
Adam Berg takes the prize two years in a row for me, with his masterpiece Carousel for Philips last year. The whole concept of this Dulux ad is so good that it goes beyond the final TV spot. The fact they used local people and gave them the chance to put some color back into their dull scenery is amazing, and the fact that they were able to render this live process into such a beautiful advertisement is just brilliant. This is advertisement at another level.

2. Nike – Write the Future
The biggest sports event in the world of course means, the best advertisements in the world, and W+K knew that they havd to give it their best shot, and they didn’t fail. This ad pictures the World Cup vibe with such epicness and bigger than nature reactions that it clearly makes it the best ad of the tournament. The overall idea is so clever and the production value is unbelievable.

3. Sussex Safer Roads – Embrace Life
A beautiful alternative to encourage people to always wear their seat belts, Embrace Life succeeded in doing what all the gory, violent ads about car accidents couldn’t. The ad created an enormous buzz on the web, and probably saved more lives today than any other commercial. The concept is so well-thought and the imagery is spectacular.

4. Gaz Metro – A Natural Evolution
It takes great patience and dedication to tackle a project like this one, but it takes incredible talent and vision to make a project like this one look as good as this. This entire ad, conceptualized by Sid Lee, was done in stop-motion over 4 nights and with more than 1500 pieces of chalk. The animation is unbelievably fluid considering it’s stop motion and the visual is spectacular. Another considerable piece by one of the most creative agencies in the world.

5. LG – Something Lurkingg
One of the toughest spot on which to deliberate, the final slot of my entire top 2010 goes to the very recent LG ad, created by Y&R and the masters of animation, Psyop. Read a couple of posts prior to this one to know how amazed I was by this ad.

Honorable mentions
Adidas – Cantina 2010
Sony – Eye Candy
Audi – The Art of Progress
BBC – Honk If You’re Human
AT&T – Rethink Possible

This is it ! Probably the most time I’ve ever invested in a blogpost. I hope, even if you don’t agree 100% with me, that this will make you discover some gems in the media domain and give you things to entertain you during this one-to-two-week holiday that is coming up. This will most likely be my last blogpost of 2010, so in advance, I wish all of you a Merry Christmas and a happy New Year !

Prologue designs ESPN’s packaging for the World Cup

Since we’re deeply surrounded by World Cup news everyday, I decided to join in and post this delightful montage from Prologue. They produced the packaging for ESPN’s TV coverage of the event, and they did a damn good job at it I must say ! The various idents they’ve put together really reflects the exoticism of South Africa and its culture. Vibrant colors, warm lighting and grungy textures make you feel like you’re on the other side of the Equator right away. Another bulls-eye for Prologue !

The Olympic vibe coming to an end

Wow, what an amazing two weeks. Rarely have I watched that much TV in the last 6-7 years. And of course, what a way to end this show ! One of the greatest hockey games ever, with an average TV audience of 16.6 million viewers in Canada, and 27.6 million viewers in the USA. Crosby, once again, proves he is the sport’s greatest athlete, with an epic overtime winning goal. But, what makes my stokeness level go sky high is the fact that we are now the country with the highest number of gold medals in the history of the Olympic Games, and that we achieved this on home soil. GO CANADA !

Enough about sports and back to what this blog is supposed to be. I finally found the Buick ad I was looking for since day one of the Games. It is called Behind the Beauty, and it was directed by Mathew Cullen at Motion Theory. Once again, MTh proves why they’re probably the Sydney Crosby of mograph and compositing. The visual is slick and the spot is gorgeous.

So once again, congrats to all (well, most of…) the advertisers for giving us quality commercials during the whole games and making these 2-minute breaks in the middle of the action of the gold medal game more than bearable.

Sydney’s golden moment

Buick Behind the Beauty

New Nova Film motion design reel

Well, another year is done at Nova, and once again looking back at the company last year and today, it seems like we fast-forwarded in time 10 years. When we released the 2009 reel, about exactly the same date as today, we were 4 employees plus one part time employee in an 800 square-feet office in Ste-Foy, a suburb of Quebec City, working on a couple large scale projects, but mostly doing corporate videos for small local businesses. We’ll be six full time employees when Phil comes back from Thailand, in a 1800 square-feet loft in downtown Quebec City, more specifically in the St-Roch area, the new media and advertising center of town, where Ubisoft, Beenox, LG2 and a handful of other companies are. While our main field of work still is corporate videos, the amount of TV advertisement we’re doing is increasing every month, and our clients list is becoming more and more impressive. We just renovated the office to turn one open-space area into a closed editing studio with an 8-core MacPro with 16GB of RAM, two 23″ 1080p displays and a 37″ HD TV hanged on the wall to output the projects full-screen as we work, something we would only dream of having 6 months ago.

Enough about the history lesson, and on with the reel. I’m very proud of it, since this year the content is 100% from me, and I think it looks kick-ass. I’ve already been having a couple of questions on how I’ve done the intro shot, and here’s the answer. A while ago I learned about a technique called camera mapping, and found this tutorial which I thought was insane. My main objective was to do the signature with a 3D tracking technique, since I think what I’ve done up to now in terms of tracking has been good, but far from perfect. What sucks though is that right now the weather in Quebec is not super good, the full-of-brown-snow scenery isn’t particularly interesting, and I really wanted to do something outside to get the best light without too much setup. So I decided that it was time for me to take out this tutorial and try camera mapping once and for all. Coincidentally, Nick Campbell released another cam-map tutorial about the same time, so I had two sources to pick up techniques.

I’m really happy about how it turned out and I think it gets you hooked up for what’s too come. I’m really not a big fan of 3D, especially modeling, but this kind of type animation I’m really into. So take a look at this, and if you want to see the complete projects that are shown, hit up www.novafilm.ca and take a look at the different sections.