Tag Archives: bbdo

AT&T keeps doing it right !

After starting off great with their birthday ad, AT&T just released a new ad for their new Rethink Possible campaign. The 30-second spot is the creation of BBDO NYC, and it was produced by Traktor, with MPC handling the visual effects (there’s actually an article on their website explaining how they did the VFX). The concept is simply brilliant, taking the by-the-book meaning of the word coverage and illustrating it with blankets falling all over landmarks in the US. BBDO nails it once again !

AT&T’s Rethink Possible

I know it’s been out for a while, but I’m just starting to forget the beaches and jungles and getting back to digital media and advertising. So I understand that while I was gone, AT&T launched a new TV campaign with BBDO, produced by Anonymous Content. The ad features footage of people in an urban environment, flawlessly mixed with giant Crayola-style drawings moving around the city. It’s really a feel good ad with a Willy Wonka and the Chocolate Factory song to top it off. Great job from AT&T to get out of the cellphone mold.

Target once again, with the Black Eyed Peas

target_bep
I can’t believe I still can’t find this in full quality anywhere on the web. I was just watching So You Think You Can Dance when this new Target ad started, and I was instantly hooked. It’s a commercial to promote the sale of the Black Eyed Peas‘ new album, The E.N.D.

The art direction is so good and the rhythm and pacing of the editing is great. There are some super clever tricks also with Will.i.am’s hat with the target logo and much more. I have no clue who did the ad, but I guess it’s either Wieden+Kennedy or BBDO since they are the two agencies managing the advertising for Target in the U.S. I’ll try to find a better version of the ad, but for now, here’s the only place you’ll see it: Target

UPDATE: Here’s a quality version at last !!