Tag Archives: hype williams

Kanye West’s Monster

Yep, it was the WWDC yesterday, where Apple announced a bunch of cool stuff, including iOS5 and iCloud, but I know a lot less about it than the thousands of geeker-than-me people that have followed every second of this event, so no, I’m not going to talk about it, and you can go here to know everything that was announced: http://live.gizmodo.com/

After having it leaked earlier this year, Kanye West finally released the final version of the Monster video. After a disappointing, seizure-heavy video by Hype Williams for All of the Lights, Mr. West got veteran director Jake Nava to direct this controversial short for the very hard-hitting single that is Monster.

Of course, we couldn’t expect Kanye to release a bright, shiny, easy-to-watch video for a song like this one, and of course, he didn’t. Dark, morbid images hit the screen one after the other for 6 straight minutes, leaving you with this now almost usual “what the hell was that” feeling you have after looking at anything Kanye has done in the past 3 years. That aside, the video is very original, especially in its editing, where very long shots compose the editing process, something almost inexistant in today’s music videos.

While different in its content, the Monster video is visually very similar to the half-hour-long Runaway short film that Kanye launched a couple of weeks before the realease of My Beautiful Dark Twisted Fantasy. Vivid colors and vintage sets and costumes are the main elements of the art direction. Where Monster differs, it’s on the message side. While I haven’t truly figured it out yet, the visual from Monster shows Mr. West and fellow rappers surrounded by either in-distress or dead women lying around. While it may sound disgusting, it has a signature Kanye aesthetic that just can’t be over-looked. Kanye’s style, Jay-Z’s class, Rick Ross’s “ballin” and Nicki Minaj’s S&M sexiness/craziness come together beautifully to score yet another piece of art that will cause discussions, controversy and boycotts.

What I’m not sure about is the disclaimer at the beginning which reads: “The following content is in no way to be interpreted as misogynistic or negative towards any group of people. It is an art piece and it shall be taken as such.” It’s as if Kanye was scared by the people’s opinion, something he’s clearly not known for. Let’s hope this was the record label’s request…

I couldn’t find any Youtube or Vimeo version that didn’t get deleted in 5 minutes or less, so I can’t embed it in this post. There is a Twitvid version on Mashable that should highly quench your Kanye thirst for now: Mashable.com

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Kanye West – All of the Lights

Not sure what to think about this one, directed by Hype Williams. One of the best songs of the year, that’s for sure, but the video…

I love the cop cars sequences, the lighting looks amazing and Kanye’s intensity is hard to match. I’m not sure about the seizure-style typography and the Rihanna sequences, even though her outfit is sexy as hell. Sorry Yeezy, I don’t think you put out a video that matched the caliber of the song.

Kanye’s new video with Young Jeezy

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Kanye West just launched his new video for his single Amazing, featuring Young Jeezy, on BET last night. Though I’m not a huge fan of the video, I must say I respect Kanye so much for trying different stuff in his music videos. Every single hip-hop clip in the last 5 years (even more) has been about bling, boats, cars, hoes and money. Even though they’re mostly well-directed, it gets old pretty fast. Kanye brings us a video with good cinematography and stunning scenery. The editing also is slow-paced, compared to the one-cut-a-second formula in other videos. Take a look at his Welcome to Heartbreak video with Kid Cudi also to see how Kanye’s pushing the boundaries in terms of music videos.

Hype Williams directed this video. For those who don’t know Mr. Williams, he’s the guy behind probably 50% of the hip-hop R&B videos you’ve seen. His work includes California Love from Tupac and Dre, Kanye’s Gold Digger, Jay-Z’s Big Pimpin’, pretty much every Busta Rhymes video, and many more.

Bottom line, props to Kanye who doesn’t fear to try new things and seems to do what he likes, not caring about what people are thinking.