Tag Archives: mtv

Art & Copy

I’ve been wanting to check out this documentary for a while now, so I decided to get it on the iTunes Store tonight. Rarely do you have the chance to watch or read in-depth interviews with the big players in the advertising business, but this movie gathers a lot of them and gets their honest opinion out of them. I especially liked George Lois’ bold statements and borderline-arrogant personality, which shows us that creative people don’t have to be pretentious hipster artists who think they’re too good for normal people to understand them, as we see way too often these days. Dan Wieden, Jeff Goodby, Mary Wells and Hal Riney are just a few of the top agency directors that give their insight on the ad business.

The movie explores some of the biggest and most successful campaigns, like I want my MTV, Got Milk ?, Apple’s Think Different, Nike’s Just Do It and a bunch of others that have shaped advertising’s young but exciting history. At times I felt like there was maybe too much glorification of the people interviewed, but let’s face it, they are the business’ greatest, so why not throw flowers at them !

If you have any interest in advertising and marketing, and I guess you do if you’re reading this blog, take 90 minutes of your time to watch this great piece of documentary film. It is well directed and the interviews are genuinely interesting. It’s worth your time.

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Eminem’s Love The Way You Lie

Probably this year’s most anticipated video, Love The Way You Lie from Eminem and Rihanna, premiered last Thursday night on MTV. Along with being the #1 song on the charts right now, the song is creating a lot of buzz because of its controversial lyrics, treating about love/hate relationships and domestic violence. More than that, the fact that the two artists singing in this song have had their share of violent relationships (Em with ex-wife Kim and Rihanna with ex-boyfriend Chris Brown) is sure to cause some commotion.

Well, the video just put some more oil in the fire. It features actors Dominic Monaghan and Megan Fox portrayed in a very unstable relationship, with passionate love moments at some times, followed by intense violence scenes.

Veteran director Joseph Kahn did an incredible job at creating an intense video that gets to you and won’t leave you indifferent. The cinematography is pristine: the shots of Eminem performing in a field look amazing, with some fast-motion travelings and intense flares colliding with the lens. Not being a fan of Megan Fox (by that I of course mean her acting talents…), I have to admit that she and Monaghan are very believable in their mute roles. Rihanna is as usual a shinning star in every single shot she appears in, and the progression of her performance along with the revealing of the background in front of which she sings are just incredible. At first you would swear she is singing in front of lit candles, just to realize later that she’s actually in front of a burning house.

The video is already causing some controversy, with some people saying it is a great video that sends a message, from people who have had experiences with the subject treated, while others look at it as a glorification of violence. Either way, people are talking about this video, and that alone means that Team Eminem have scored big with this one.

Here are some videos from MTV news of Monaghan speaking about his experience shooting this video.

Awesomeness from down under with Umeric

umeric2

While browsing on Motionographer today, I found this cool new spot that Taxi did for MSN.ca which was produced by Umeric, a studio I had never heard of before. Since Taxi has offices in Montreal, I thought Umeric was probably in Montreal too, and felt kind of ignorant not knowing a quality studio like this in the area. So I decided to visit their website (finally I realized their based in Sydney, Australia) just to find myself in awe for the next 20 minutes as I was browsing.

umeric

I love to see a studio who has a style far from corporate and still can manage to produce spots and idents that everyone can relate to just the same. Plus, since I’m a huge fan of mixing live-action footage with motion design stuff, their work just stands out to me. The MTV idents they produced last year look so good and differ from most of what you see from MTV.

Anyway, take a look at their website, their work is really something special and I think they just landed a spot in my favorite studios list, along the great Motion Theory and Austria’s Eat My Dear.