Tag Archives: partizan

Sid Lee shows once again why they’re one of the best with Adidas

Wieden+Kennedy unleashed a viral tsunami when they released Nike’s Write the Future ad for the upcoming world cup. So, it was only a matter of time before Adidas counter-attacked with Sid Lee, probably one of the most creative agencies ever to come out of the province of Quebec.

Going in a totally other way, Sid Lee partnered with Partizan and The Mill, two huge players in the production and post-production domain, to create a remix of the Star Wars’ bar scene. The ad, or should I call it a short-film, features Beckham, Daft Punk, Noel Gallagher, Snoop Dogg and bunch of other celebrities. The compositing of the original Star Wars images with the images they recreated is really a thing of beauty. The lighting is perfectly similar and the color grading makes the fusion of the footage seemless. The script and scenario are funny and fresh and make you want to look at this ad over and over.

One thing I have to point out, is that The Mill was in charge of post-production on both this, AND Nike’s Write the Future. I don’t know how they managed to do that, but there must have been a lot of coffee and Red Bull drank at their offices in the last months. Huge props to them.

So, the battle is on between Adidas and Nike, who’ll get the most views by the end of the world cup…


Blackberry needs to stop following trends and create some.

First they released the Storm, promoting it as a “new” touch screen phone, a year after Apple released the iPhone. Now, they’re promoting themselves with U2, in an ad that is practically identical to what Logan did for iTunes and Coldplay. Come on Blackberry, you have the budget to create innovative campaigns and hire the world’s best agencies, ten of them if you want to. Why do you use your biggest competitor as your main source of inspiration ? I just don’t get it.
The ad is beautiful though, I don’t take it away from them or Partizan, the production company. It just feels like total deja vu to me.

Blackberry Loves U2

Apple Sonic

Another spot for Evian’s “Live Young” campaign

Here’s a one-minute spot I found on Scaryideas.com from Euro RSCG and Partizan Lab for Evian (who I must say, have a sick new website). It’s one more TV spot for their “Live Young” campaign and this one is by far the best so far. The CG animation and compositing are very well rendered and believable. Plus, the fact they used “Rapper’s Delight” for the soundtrack makes it even more funny.
You can also check out a short behind the scenes video of the ad.
Here are two other spots from this same campaign: Break Dance and Moon Walk.