Tag Archives: superfad

Throwback Tuesday: Durex “Get It On”

No need to try and hide hit, the blog has been slowing down A LOT these past few weeks. It’s a bit harder to lock myself in and browse the web when it’s hot and sunny until 9 o’clock everyday.

So, to make my life easier, and at the same time revive the blog, I decided to start the Throwback Tuesdays (exactly like about 2 million other blogs in the world right now). TTs will show you stuff that caught my attention back when I didn’t have a blog, and that deserves to be brought back in the spotlight.

For my first Throwback Tuesday, I’m going to bring back this award-winning “viral” commercial from Durex, called Get It On. The advertisement was produced by Superfad, one of my favorite studio, which I have featured several times on my blog.

This is by far one of the funniest ads I’ve seen in recent years, and it’s an incredibly original way to present Durex’s product, and at the same time, raise awareness in the community.

Make sure to check out the different outtakes here.


Superfad and US Cellular

A couple of months ago, Superfad teamed up with Hal Riney to promote The Belief Project for US Cellular, and they released several ads to explain the project. While the concept of the ad is nothing new or innovative, the animation from Superfad is looking great. Vivid colors, beautiful typography and extra-fluid and organic animation makes this simple ad campaign something fun to look at.

I raise my hate to Superfad and Sony

Well, I guess we all can stop making commercials, because Superfad just created the all-time best. I’m kidding of course, but seriously, is this for real ? Superfad produced this (insert the best adjective possible here) ad, which could really be called a short film, for the new Make.Believe campaign. The ad is divided in 3 segments, which are Birth of Color, Explosion of Color and Release of Color. Honestly, I just can’t find the words to describe what I just saw. This ad is visual perfection; the transitions, the abstract storytelling, the colors, the composition, the costumes, the make-up, the slow-mo cinematography… They are all just 100% immersive visuals that captivate your eyes and draw you in this masterpiece.

What is even cooler is the fact that Superfad directed this. Their style is usually more funky, graphic visuals. They really seem to have stepped out of their comfort zone, and they did a great job of it. I raise my hat to Superfad and Sony for this already historic advertisement.

VISA gets rid of its 3-year campaign for new “More People Go with VISA”

Once again, a little (a lot) late on this one, but when I first saw that campaign, my blog didn’t even exist, and late is better than never !

The never-ending marketing war between credit giants MasterCard and Visa has proven to be an immense source of quality advertisements. MC’s “Priceless” campaign is probably the longest running campaign in the last 10 years (is it already more ?) which won countless awards. VISA stroke back at the beginning of March, teaming up with TBWA, to launch it’s new “More People Go with VISA” campaign, worth over 140 million dollars worldwide. Let’s not get started on the overall marketing idea of this new image, because opinions seem split (here’s a good article on that). But, the TV and print advertisements for the campaign are worth being mentioned. Paydirt and director Iain Mackenzie took charge of the production, and their work is truly amazing. There are some stunning images in the TV ads. Superfad created the VFX and motion design.

Here’s one of the ads that is not on the website, but is the best one I think. For all other TV and prints, check out VISA’s website.