Is it just me or is Target on another level of visual advertising right now ? In the 6-7 years I’ve watched publicity closely, I just can’t remember seeing one bad Target ad. They just all look amazing, and their latest one is no exception. For the launch of their partnership with fashion icon Liberty of London, they released a 30-second spot portraying people in bigger than nature environments.
This beautiful piece was created by Peterson Milla Hooks Advertising, a Minneapolis-based agency.
This ad aired during the Golden Globes last week and it really caught my attention. It was accompanied by another all motion graphics ad from Target that I can’t find yet on the web, and if someone has a link to it, please post it in the comments !
This ad was directed by Eyeball in New York, a studio I didn’t know about, and I must say it was a very interesting find. This studio does a terrific job at mixing live action, motion graphics and character animation in their work, which is what I like, versatility. The Target ad shows the dancers from the group MOMIX in a kind of origami-style universe with the red and white colors from the Target identity.
I can’t believe I still can’t find this in full quality anywhere on the web. I was just watching So You Think You Can Dance when this new Target ad started, and I was instantly hooked. It’s a commercial to promote the sale of the Black Eyed Peas‘ new album, The E.N.D.
The art direction is so good and the rhythm and pacing of the editing is great. There are some super clever tricks also with Will.i.am’s hat with the target logo and much more. I have no clue who did the ad, but I guess it’s either Wieden+Kennedy or BBDO since they are the two agencies managing the advertising for Target in the U.S. I’ll try to find a better version of the ad, but for now, here’s the only place you’ll see it: Target
UPDATE: Here’s a quality version at last !!
Target has had very strong advertising campaigns in the last few years, and this promo for Prince’s new album still proves this fact. Venice Beach-based Motion Theory brings us another beautiful spot, mixing life-action with motion graphics, creating a spacy-glamorous world for Prince to perform in.