French agency W ATJUST and production company Paranoid teamed up to create a new advertisement for Réseau Ferré de France, which is the company responsible for the railway system in France.
Director Thierry Poiraud used the tilt-shift approach for the spot, a style achieved with an adjustable lens that lets you manipulate the depth of field of the image. The result, when accelerated, often gives an impression of miniature scenery, which is exactly what this ad goes for.
The tilt-shift cinematography is accompanied by great compositing of a hand that shapes the landscape as trains pass by, clearly delivering the message that RFF is always working on its infrastructures, while still making sure you arrive on time.
There is an interesting behind the scenes video (in French) on Vimeo that explains both the idea and creation of the campaign.
October 9th will be the first ever edition of the Vimeo Awards in New York City. The video-hosting website recently announced the finalists for the various categories. Take a look, there are some jewels in there.
Vimeo Awards Finalists
Dvein recently created a couple of idents for Syfy channel in Spain. Great lighting and texturing really make these CG characters and typo come to life. While you’re on Dvein’s Vimeo page, take a minute and watch some of their other pieces of portfolio, they’re worth it !
Youtube has been built-in the iPhone for as long as it’s been on the market, so it was a normal thought to wonder why there was no Vimeo support on the iPhone, since it is practically the runner-up in terms of video hosting on the web. Well, today CNET announced that Vimeo has made a mobile version of its website. Not all videos are iPhone enabled yet; only the staff picks are viewable from mobile devices.
Here’s the article for more info.